EMP Stewart Components has launched a new, updated website designed to increase the company's awareness and sales within the high-performance, racing enthusiast and OEM automotive communities.

"The site address is still the same - www.stewartcomponents.com - but the look, feel and content sure has changed," said Jeff Canull, EMP Stewart Components General Manager. "We determined we needed to give our customers more if we expected to get more back. The new, updated EMP Stewart Components website is a big step in that direction."

The good stuff - the full line of EMP Stewart Components water pumps and cooling accessories - are still the highlight of the company's new cyber home. An industry leader in high performance automotive cooling system research and development for the past 20 years, EMP Stewart Components water pumps are a top choice for professional engine builders, race teams, hot rodders and OEM replacement applications.

"We have several teams using EMP Stewart cooling components in the top divisions of NASCAR and NHRA drag racing," said Canull. "Many of our newest products, like the GM Pro Series water pump, have NASCAR heritage and performance, but it will bolt on anybody's regular GM SB2 block. Our EMP Stewart Electric Pumps are widely used in the drag racing and hot rodding communities and our every-day OEM replacement pumps are among the best In the industry. This new website is going to help us market and sell them better."

The new www.stewartcomponents.com website has a number of eye-catching features. Designed and constructed by Keldan Media Group, Inc., the site features a seamless shopping cart experience where customers can select and purchase EMP Stewart Components products on line. It is also highlighted by the latest in flash media and 360-degree product modeling techniques while frequently updated editorial features include front-page company and product profiles, automotive cooling system trouble-shooting tips and Frequently Asked Questions areas.

Also new to the EMP Stewart website are a convenient nationwide Dealer Locator and a Reader's Rides section where users of EMP Stewart Components can submit pictures of their vehicles with select cars and truck to be chosen for publication on the website and possible future promotional opportunities.

EMP Stewart Components Racing is also where site visitors can read about all the drivers EMP Stewart Components supports and sponsors, complete with downloadable photo galleries of each. Meanwhile, the EMP Stewart Components Racing Roundup will update all of the on-track activity each week and archive to the driver's section of the site.

"It's a great package," said Canull. "Keldan Media Group did an awesome job of taking our concepts and bringing them to life. EMP Stewart Components has a great reputation designing and producing quality cooling products in the racing and performance enthusiast industries. This new website is going to help us raise the level of recognition and awareness in those communities, but also get the message out to new markets and potential customers as well."

To view the new EMP Stewart Components website, please log on to www.stewartcomponents.com.