Limelight Media Group, Inc. (OTC Bulletin Board: LMMG) of Memphis, TN has signed a sponsorship agreement with Bang Racing out of Charlotte, NC. The agreement calls for Limelight to be an associate sponsor of Bang Racing in the NASCAR Craftsman Truck Series that includes the No. 42 Toyota Tundra with driver Mike Skinner, the NASCAR Craftsman Truck Series 1995 Inaugural Champion, and the No. 24 LINE-X Spray-on Truck Bedliners Tundra with driver Travis Kvapil, reigning 2003 NASCAR Craftsman Truck Series Champion. The agreement includes Limelight's sponsorship of Bang Racing in the Nextel Cup series during the second half of 2004 as the team prepares for its full time entrance in the Nextel Cup Series in 2005.

"We are very excited to partner with another innovative media company that offers interactive advertising solutions to corporations looking to reach consumers," states Alex Meshkin, Bang Racing's owner and CEO. "Together Limelight and Bang Racing will offer advertising solutions that reach consumers in unique ways. Limelight Media is a valuable addition to our portfolio of Bang Racing sponsors, which includes Toyota, eBay, DuPont and LINE-X, among others. Together we will advance our interactive marketing reach to include the NASCAR consumer; and offer business-to-business opportunities to our other Bang Racing sponsors."

Through the partnership, Bang Racing will be able to add the Limelight captive audience networks to its integrated marketing solutions for sponsors wishing to advertise their products to specific demographic targets. This includes sponsorships of Limelight's exclusive "Action Sports" program, featured in leading cinema lobbies and retail locations nationwide.

David Lott, CEO of Limelight states, "By partnering with Bang Racing, we will be joining forces with a leading edge racing team whose vision of racing sponsorship is fresh and exciting. We feel strongly that our technology and distribution network will be a value added to the many sponsors already on board. In addition, we are looking forward to the increased exposure enjoyed by NASCAR sponsors as NASCAR enjoys a fan base in excess of 75 million."