Parker, Jr. picks up Atlanta Truck Series Sponsor Sport Clips

03-11-2004 | TruckSeries.com Report

In a last minute deal, Sport Clips (All*Star Haircuts for Men and Boys) has agreed to sponsor the #21 Innovative Motorsports Toyota Tundra driven by Hank Parker, Jr. in the NASCAR Craftsman Truck Series.  Sport Clips will be the primary sponsor of the #21 Toyota Tundra in the Easycare Vehicle Service Contracts 200 at Atlanta Motor Speedway on Saturday.  Sport Clips, who is a major associate sponsor on the #4 Biagi Bros. Racing entry in the NASCAR Busch Series, is in the first year of building their brand through NASCAR. 

Hank was excited at the news that Sport Clips was coming on board.  “We are very pleased to have Sport Clips on board as a sponsor with us in Atlanta.  They came out of the blue to sponsor the truck this weekend and we are looking forward to doing a good job for them,” Parker said on Wednesday.  Hank has had great success at Atlanta, finishing 5th in the NASCAR Busch Series race at the speedway in 2003 and he is looking to extend his run this weekend on the 1.54 mile oval.  

Team owner, George deBidart, is equally excited about the partnership with Sport Clips.  “We really appreciate Gordon Logan and the people at Sport Clips stepping up to help us out in Atlanta.  I got to know Gordon last year and it is nice to have him be a part of our team for this race,” deBidart said on Wednesday.  He added, “We are looking for a primary sponsor to fill out the 2004 season and beyond so we appreciate Sport Clips picking up this one race deal for Atlanta.  We are looking forward to having a great run for Sport Clips and showing potential sponsors that we are a serious team that they need to be involved with.” 

Gordon Logan, CEO and Founder of Sport Clips, said Wednesday that he is looking forward to the partnership in Atlanta.   “Hank Parker, Jr. has a tremendous reputation, a driver who fits our image and everything we strive for as a company,” Logan said.  “George deBidart is a quality team owner and we are very pleased to sponsor his #21 truck for the Atlanta race.  We have four Sport Clips in the Atlanta area and this will bring increased awareness to our brand there and in the other twenty states where we operate.  NASCAR fits perfectly with our concept of a sports-themed haircutting experience for men and boys, and our slogan: Guys Win at Sport Clips!”

The Georgetown, TX-based enterprise currently has 155 stores in 19 states.  Targeting men and boys, Sport Clips operators provide high quality haircuts in a fun sports environment, complete with TV’s at every stylist’s station tuned to sports.  Every Sport Clips has “guy smart” stylists who focus on providing the highest level of service to every client.  For more information or to find a location near you, please visit www.SportClips.com.